Where Strategy Meets Story — and a Little Bit of Magic.
Meet Tracie LeBlanc, your strategic communications & digital marketing consultant. With 20+ years of experience, I help Toronto non-profits strengthen their voice, align their teams, and lead with clarity — in English, French, and Spanish.
What I Do
Founded by Tracie LeBlanc, Goodluck 13 provides strategic communications support to non-profits doing vital work — especially when internal capacity is limited.
With over 20 years of experience in government, non-profit, and academic sectors, I bring cross-functional leadership, crisp storytelling, and collaborative execution to every project. Whether you need internal alignment, crisis support, or a trusted partner across departments, Goodluck 13 helps you communicate with clarity and care.
Why Goodluck 13?
Goodluck 13 isn’t just a name — it’s a belief.
It’s about trusting that bold steps lead to meaningful change, and that strategy and storytelling can open powerful new paths.
I launched Goodluck 13 during a moment of reinvention — a time to bet on myself and build something bold. In Spanish, my name becomes “Trece” — thirteen — a nod to the tattoo I got to mark this shift. Lucky 13 is now both a reminder and a mantra: we make our own luck while staying open to magic along the way.
Goodluck 13 is built on this same spirit: bold, grounded, and driven by intention.
what makes goodluck 13 different
Internal + External Expertise: More than content — I help shape culture and voice from the inside out.
Trilingual & Cross-Cultural: Fluent in English and French, with intermediate-level Spanish, I bring an understanding of context and nuance.
Rooted in Values: My approach is trauma-informed, dignity-driven, and equity-centred.
Experienced & Collaborative: I’ve worked alongside executive leaders, fundraisers, frontline teams, and community members for two decades.
Who I Work With
Goodluck 13 is a fit for you if your organization is...
A non-profit in a growth or transition phase
A mission-driven team with a big vision and lean communications support
Committed to values-aligned messaging, internal cohesion, and bold storytelling
Contact me
Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!