When communications demands outpace internal capacity
Communications has a habit of becoming urgent all at once. The strategic plan needs to be launched, the annual report is overdue, donor stewardship has slipped, and your website needs an update. Everyone agrees it’s important, but no one has the capacity to do the work.
Goodluck 13 helps non-profits move important communications work forward when internal capacity can’t keep up. We provide fractional communications leadership and project-based support that helps organizations strengthen fundraising, communicate strategic priorities, engage staff, and build the communications capacity needed for long-term impact.
Whether you need an experienced communications partner for a specific project or ongoing strategic leadership, we’re ready to help you build momentum.
How we work differently
More than 20 years spent working inside non-profits, government, and academia across Canada taught us that communications rarely happens in isolation.
Communications happen alongside board meetings, fundraising campaigns, strategic planning, staffing challenges, and a hundred competing priorities. We’ve lived those realities ourselves, which is why we focus on communications that support your organization’s goals and fit the way your team actually works.
That’s the perspective we bring to every engagement.
Our blog
What we’re learning, questioning, and thinking about lately, from communications and leadership to the realities of working in Canada’s non-profit sector.
Embracing the Half Baked Idea
Here’s something I’ve been thinking about lately. Some of the smartest non-profit leaders I know are also the most reluctant to share their perspectives publicly.
Why More Canadian Non-Profits Are Choosing Fractional Communications Leadership
The strategic plan has been approved but still needs to be launched. The annual report is behind schedule, Giving Tuesday planning is underway, donor stewardship has slipped, and the website is overdue for an update. Every priority matters, yet finding the leadership capacity to move everything forward becomes increasingly difficult.